ABOUT THE FOUNDER
Built from a question,
tested through research.
Matthew Fehmel
Founder & Principal Investigator, QU-001
Matthew Fehmel is the founder of Cognitive Finance Group, operated by Cognitive Finance Fund LLC, and principal investigator of QU-001, an IRB-approved behavioral finance research study at Quinnipiac University.
Why I Started
“I didn’t start with a business idea. I started with a question.”
The Question
Can structured self-regulation training measurably change how people make financial decisions under pressure?
The Study
QU-001 combines EEG-based neurofeedback with a behavioral market simulation in a randomized, sham-controlled pilot study.
The Goal
Build a more evidence-based understanding of decision-making under stress—and tools that measure it responsibly.
THE APPROACH
Rigor before claims.
The research design is deliberately conservative: preregistered before data collection, reviewed through Quinnipiac University’s IRB process, and built with guidance from experienced academic, clinical, and technical collaborators.
The objective is not to assume that neurofeedback works. It is to test whether measurable behavioral changes appear in risk control, rule adherence, consistency, and recovery after losses.
RESEARCH TRAINING
CITI Certifications
Completed through Quinnipiac University in preparation for human-subjects research.
Academic Integrity
Health Information Privacy & Security
Social & Behavioral Research
Responsible Conduct of Research
THE ORGANIZATION
About Cognitive Finance Group
Cognitive Finance Group is the research initiative of Cognitive Finance Fund LLC focused on studying financial decision-making through behavioral and neuroscience-based research.
COGNITIVE FINANCE GROUP
Interested in the research?
Explore the QU-001 study design, meet the research team, or get in touch.